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The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond

At most luxury houses the sizes are named with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes far easier to read. The number in a model name is the width of the bag, in inches. Margaux 10 comes in at ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.

The convention reaches well beyond the flagship. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, spelled out

Take the number in the name, add the word inches, and you have the width. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without creating confusion.

Bag	The size number, as width	Published measurements (W x H x D)
Soft Margaux 10	10 in	10 x 7 x 7.5 in
Soft Margaux 12	12 in	12 x 9 x 7.5 in
Soft Margaux 15	15 ysl black tote in	Width by name; measurements not listed
Margaux Shoulder 12	12 in by the name	14.75 x 9 x 5 in, the exception that breaks the rule
Margaux 17	17 in	Given approximately as 17 x 12 x 9 in
India 10.00	10 in	Not listed officially
India 12.00	12 in	Not published officially
India 15.75	15.75 in	Not officially published
Agnes 12	12 in	Only the width, taken from the name
Agnes 15	15 in	Width by name only
Marlo 12	12 in	Width from the name; nothing further listed
Marlo 14	14 in	Width from the name; nothing further listed
Sofia 8.75	8.75 in	Archive model; no official listing
Sofia 10	10 in	Archive model, not officially listed

What the number misses

Width is one dimension of three, and the other two do not scale with it in any predictable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a proportional enlargement of the smaller one. Height is what moves, by two inches, and width moves with it by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number never tells you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to make sense of it.

Where the rule bends: the Margaux Shoulder 12

A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is functioning as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson applies broadly: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.

What each width holds in practice

Most guides skip the step that counts, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the territory of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the line’s most versatile width and the one most buyers settle on.
• 14 to 15 in: work, the commute and days when you carry other people’s things as well.
• 17 in: travel and staying over, where soft structure is a feature and not a compromise.

Width lifts the price, but material moves faster

Size and price move together, though not as steeply as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The bags with no number

A good deal of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.

From inches to a decision

The practical value of a literal sizing system is that you can test it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually works better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.